Culinary tourism is a subset of agri-tourism that focuses specifically on the search for, and enjoyment of, prepared food and drink. An aging population and changing life styles have driven demand for increased eating out occasions and food tourism opportunities. It is now considered a vital component of the tourism experience. Interaction with locals adds an authentic touch to culinary experiences. Culinary Tourism Market report by TMR comprises an elaborated executive summary that offers snapshot of the market undercurrents. Food plays a major role in the travel plans of European holidaymakers. For them, “food travel” sounds very basic and banal – almost like cavemen hunting for food or searching for food in a grocery store. Trend 2: Demographics and Household Change. The authors identify five driving forces of changes that are shaping the discourses about food tourism. Food and wine enthusiasts that enjoy exploring new destinations can indulge in the best of both worlds with a culinary tourism travel package. Food is now considered much more than a functional necessity. Purpose: The purpose of this paper is to provide psychographic and demographic profiles of people interested in culinary tourism. Emerging culinary tourism alliance with agriculture and wine industry is an indication of such a convergence (MCTA, n.d.; IICA, 2006). The Food Travel Monitor (a global study by the World Food Travel Association) says an unbelievable 95% of American travelers are interested "in some kind of unique food experience". Groups that provide growing markets for food tourism are: DINKS: Double Income No Kids. Culinary tourism or food tourism or gastronomy tourism is the exploration of food as the purpose of tourism. It is a way of immersing ourselves into the culture and heritage of a region, making the experience memorable in a completely unique and personal way. Dining out is common among tourists and "food is believed to rank alongside climate, accommodation, and … Food safety is important, as well as sustainability. They like to experience local culture through its authentic cuisine. European travellers like to combine culinary tourism with other activities, like adventurous excursions. Food tourism is about much more than just enjoying a good meal, a pint of beer, or a glass of wine during a trip. The growth of culinary tourism will proportionally thrust the agriculture and wine industry, leading to greater economic benefits. For Europeans, “gastronomy” is the term used to explain an area’s culinary culture, and for them, it follows that “gastronomy tourism” makes the most sense. Food: Spanish cuisine is popular for its tapas, which is a variety of snacks or appetizers, cold or hot, made up of olives, cheeses, hams. I can only believe that these food tourism statistics are at least that high for travelers from other countries.
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